Privacy Policy

Effective Date: February 2025
Last Updated: February 2025

Introduction

Everycast Labs Ltd ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (everycastlabs.uk), use our products and services including Dottie Boards, Broadcast Bridge, ICEPerf, and visit our associated websites and platforms.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

Register for our services
Purchase products from us
Subscribe to our newsletter
Contact us for support
Participate in surveys or promotions

This may include:

Name and contact information (email address, phone number, mailing address)
Payment information (processed securely through third-party payment processors)
Account credentials and preferences
Communication history with our support team

Usage Information

We automatically collect certain information when you use our services:

IP address and device information
Browser type and version
Operating system
Pages visited and time spent on our sites
Referring websites
Usage patterns and preferences

Technical Information

For our technical services (Broadcast Bridge, ICEPerf), we may collect:

Network performance data
Connection logs and metrics
Error reports and debugging information
Service usage statistics

How We Use Your Information

We use the collected information to:

Provide and maintain our services
Process transactions and deliver products
Communicate with you about our services
Provide customer support
Improve our products and services
Send promotional communications (with your consent)
Comply with legal obligations
Protect against fraud and security threats

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating our business, such as:

Payment processors
Hosting and cloud services
Email marketing platforms
Analytics services

Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Your Rights

Depending on your location, you may have the right to:

Access your personal information
Correct inaccurate information
Delete your personal information
Object to processing
Data portability
Withdraw consent

To exercise these rights, please contact us at [email protected].

Third-Party Links

Our websites may contain links to third-party sites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

Analytics and Tracking

We use PostHog for analytics to understand how our website is used. This helps us improve our services and user experience. PostHog processes data in accordance with their privacy policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

Contact Us

If you have questions about this Privacy Policy, please contact us at:

Everycast Labs Ltd
Email: [email protected]
Website: everycastlabs.uk

For GDPR-related enquiries from EU residents, please specify this in your communication.